Fresh Tilapia fillets constitute a CORE seafood product in the supermarket and restaurant sectors in the US and EU.

Business drivers:

	US & EU demand for high quality, safe and consistent supply is soaring.
	Seafood Service Companies seek integration of production and marketing .
	Tilapia fillets are among the “10 most wanted seafood products” in the US .
	Premium price for FRESH fillets.
	‘Organic’ Tilapia – fast growing market segment in the US and EU.
	Competitive advantage – airfreight of perishable product.

Marketing features:

	Reached the ‘Top-10 US seafood products’ since 2002.
	2nd fastest growing product by restaurant menu appearances.
	Among the top 15 fastest growing food products by sale.
	40% growth per annum in Tilapia imports over the decade from 1992 to 2003.
	Since 1995, Tilapia imports to the US rose 567%.
	Since 2001, fresh Tilapia imports to US have risen by 66%.
	The selling price of FRESH Tilapia fillet is 37% higher than frozen Tilapia fillet.
	Fresh Tilapia fillets won Best Product Prizes.
	Imported Fresh Tilapia fillets comply with US and EU quality regulations, related to:
Product safety Product quality Traceability Labeling Environmental sustainability Social sustainability Product security

           Tilapia imports to US between 1993-2003 in metric tons